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Chairman's Message

Tourism is a strategic sector for the national economy, responsible for a significant part of its GDP. The country’s economic growth therefore depends on its development.

However to ensure this growth, it is necessary to define a sustainable and competitive model that can guarantee a varied and high quality product. The country’s privileged location is not sufficient to guarantee a growing flow of tourists – and those who believe it is should stop deluding themselves. We have to respond with efficiency and innovation to the increasing demands of our visitors.

Tourism is an instrument of development, but it is also a constant challenge. A challenge posed by the global economy.

It was on this conviction that I agreed to preside over Amorim Turismo. We want to grow and to diversify our offering, to invest in service quality, to innovate and to embrace new challenges. Everybody in this Group shares this vision of the future.

Those who know me know that I am passionately committed to everything I do, that I believe in the challenges that I take on.

I see Amorim Turismo as a Group that is never complacent and is always seeking to do things better.

I see Amorim Turismo, in the medium term, with the capacity to lead the tourism market in Portugal. Our offering is based on excellence and innovation. These are the characteristics that guide our everyday operations. .

Jorge Armindo
C.A. Amorim Turismo Chairman

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