Amorim Turismo
AMORIM TURISMO
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Who We Are

Before 1997
The history of the Amorim Group dates back to 1870 and its origins are to be found in the cork trade. Indeed, what is now the largest international cork group began as a small family company manufacturing cork stoppers.

The 1960s saw the start of the verticalisation of the cork trade and the internationalisation of the Group’s operations (initially through Austria, as a platform for access to Eastern European countries).

In the 1980s, increased diversification of cork products/applications was accompanied by a process of horizontalisation, with the acquisition of cork processing companies. The 1980s saw further initiatives aimed at the diversification of investment by the Group (for example, in finance, participating in the birth of BCP, telecommunications, real estate, the hotel industry, etc.)

In the 1990s the subholdings Natureza, SGPS, SA, Imobiliária (Amorim Imobiliária), and Turismo (Amorim Turismo), etc. were set up.

After 1997
Amorim Turismo was created in 1997 as a subsidiary of Amorim Investimentos e Participações, SGPS, SA. In mid-2005, following the business reorganisation of the so-called Amorim Group, Amorim Turismo gained the autonomy suited to the specific nature of its operations.

In the hotel sector, which is its core business, it holds a leading position and operates in all market segments in the most significant metropolitan areas. In partnership with the Accor Group, it manages 33 hotels in Portugal, Cuba and Mozambique.

Over the last twenty years, Amorim Turismo and Accor have participated in an important partnership that allowed international concepts in city and business hotel management to be implemented in Portugal.

Having achieved their key objectives, Amorim Turismo and the Accor group signed an agreement that ended their joint venture, opening up the path to autonomous management of the best-fitting business segments, under the new strategic positioning taken up by Amorim Turismo.

The Group's hotel investment portfolio therefore changed to focus on the resort and leisure residence segment, controlling and operating the Vilalara Thalassa Resort under the Blue&Green brand, the same brand which developed The Lake Spa Resort, the first link in the chain and one of the most luxurious developments in the segment in Portugal. In February the Group announced the opening of the newest Blue&Green hotel - Tróia Design Hotel.

In the gambling segment, Amorim Turismo is involved in four Casinos – Estoril, Figueira, Póvoa do Varzim and Lisbon, and is currently preparing the opening of the Tróia Casino. These casinos represent 68% of the total market revenue.

Strategy
The Group is also committed to consolidating a growth path that will enable it to soon gain leadership of the domestic market. Objectives have been set out as foundations for this strategy:

  • Sustainable development and specialisation in the Luxury segment, investing in consolidation of the Blue&Green Hotels brand, already present at “The Lake Resort” in Vilamoura and at “Vilalara Thalassa Resort” in Porches and to be reinforced with the new resort in Tróia peninsula – the Tróia Design Hotel.
  • Strong commitment to training and the motivation of its Executives and to the excellence of the services offered.
  • Opening of the Tróia Casino, thus completing a network of five casinos – the largest offering in Portugal.
  • Development of strategic projects, particularly in the field of residential tourism.
  • Internationalisation.
Blue & GreenThe Lake Spa ResortVilalara ResortTróia Design Hotel